How to Build a Product Display Stand
More often times than not, product displays stand are used in stores and small boutiques to display items like books, statues, hair products and paintings. You can choose to put anything you like on display, but most often, they are items that are related to your store or items you are selling to your clientele. Display stands can be easily made and are great inclusions that can safely hold the items you want on display in your store or even in your home. If you have already looked into buying a display stand, then you will notice that they are very expensive to buy, and you need quite a few, particularly if you are in the market for a selection of brand new metal display stands. To solve the problem of expense, did you know you can make a cheaper version that works just the same but is a lot less damaging to your bank account?
All you need to start the creation process is some plain plywood and a few hardware tools and supplies. Get your plywood and place it on a flat surface like the floor or a worktable. Get a basic ruler, pencil and mearing tape that you will use to make a rectangle that measures 8 inches by 2 inches. Go ahead now and draw another piece that measures 4 by 2 inches and a small piece that measures 2 by ½ inch.
Now you need to cut the rectangles out with a jigsaw, you can use a hand saw if you don’t have a jigsaw, it will just be a little bit harder and more time consuming in the long run. To remove the splinters and uneven wood you will need to sandpaper the edges.
Get the 4-inch piece and put it on the table. You need to ensure that the 2 inch is laying flat and not standing upwards. Placing the smallest 2 inch by a ½ inch on the top of the 4-inch piece then slide it down to one end. The 2-inch width of both pieces need to line up properly. Now hammer ¾ nails or as close to that as you can get into the small piece from the top. That way, they go into the 4inch underneath.
Now take the 8inch long piece and put it so that it will stick directly in the air. Now slide the 4inch bit up to it using the opposite end of the smaller piece that you just connected. Now the 2inch sides should end up lining up.
You will need to connect the 8inch piece to the smaller 4inch piece with nails being hammered into the 8inch piece this way it will extend into the 4inch piece of wood. The finished product should look like a mechanical U-shape, where one end is 8-inches high and the other is 1/2-inch high, with a 4-inch long centre bar.
Repeat the building process to create several of these display stands. Now, you can display paintings by placing the stand in the middle of the painting so it cannot fall over. If you need to display something bigger, you can use two or three together, or you can just make bigger ones if you are confident enough.
Do display stands increase sales in stores?
Yes, they do and here is how:
- Advertise special deals
- Display shelves entice people inside
- Attracts media attention
- A way to introduce products to customers
- Easy way to manage stock and inventory to avoid wastage and throw-outs for stocktake
- Allows for the opportunity to be creative when advertising
- Fits the mould of what a retail store/supermarket is expected to look like
Each display stand can be used in its own way to promote the company. Each product you have on show will take your store to the next level, and these can be placed everywhere in your store where they are most valuable.
Beyond the financial benefits, learning to build your own product display stand can ignite a passion for hands-on craftsmanship you never knew you had. Engaging in physical tasks like this can pave the way for a potential career in retail design in London. Constructing items out of wood or metal not only meets immediate needs but also opens doors to various apprenticeship pathways. The skills you develop through these tasks can be part of employability skills training, making you more attractive to interior design firms in London. Having a cohesive design that aligns with your store’s theme will also enhance the overall appeal and functionality of your displays.
From promoting products effectively to attracting potential employers with your unique skills, mastering display stand construction is a valuable asset. Embracing this craft can elevate your store’s aesthetic and operational efficiency, ultimately taking your business to the next level.